When it comes to the degradation of women, this was an ad with the lot.
Using lashings of sexual innuendo, the ad features a story line about a ‘horny’ boy’s quest to relieve a girl of her virginity in his new Toyota Yaris. He shares the details of his planned exploits …with the girl’s father.
The nudge-nudge wink-wink content includes references to protection, lubrication, premature ejaculation, oral sex, orgasm and airbags for breasts. The chummy sexual jokes between the boy and the girl’s father about her ability to “take a pounding in any direction” are the creepiest part of the clip.
The matey conversation about her sexual prowess ends with the boy promising to “have her on her back by 11” and the dad leaping into the air in the manner of other Toyota ads.
‘Oh what a feeling’ – my daughter is about to be given a sexual three way pounding in the back of a Toyota Yaris.
The ad, titled “Clean Getaway”, was the winning entry in the Toyota-sponsored Australian Clever Film Competition. It was removed this week after a raft of complaints about its sexist and offensive nature, despite Toyota Australia direct marketing and social media manager Todd Connolly telling media website Mumbrella: “We wouldn’t distance ourselves from it by any means.”
Maybe not. But I know carloads of women who will be distancing themselves from the Toyota brand when they buy their next car.
Now in its second printing!
December 18th, 2009 at 8:04 am
Count me amongst the women who will change from actively singing the praises to Toyotas as a reliable car to actively discouraging people from supporting this company in any way!
December 18th, 2009 at 11:42 am
Thank God I own a Ford.
December 19th, 2009 at 12:33 am
I don’t own a car. I was thinking about it. I won’t be owning a Toyota now.
December 20th, 2009 at 4:00 am
Damn…I own a Toyota,…I wonder what the Kia Carnival is like?
December 20th, 2009 at 6:18 am
Honda’s are great too … will certainly boycott Toyota and am thinking of ways to get back at them. Reckon we could send up the video by creating an ad from the basis of this but pausing it to comment on whether it’s ok etc…
December 20th, 2009 at 1:49 pm
The thing I think of when reading about this ad, is that it’s almost like the father is selling his daughter. What father in their right mind would talk about his daughter like that? What car company or marketing executives would think this is an acceptable form of advertising? Well, they’ve certainly managed to advertise one thing: their ethics, values & treatment of women are FAR from desirable. I hope their sales plummet as a result of this, sending the strong message that this kind of advertising is just not acceptable. Women (and in fact all people) are worth more than this kind of public ridicule. Good on all the people who complained about it; it obviously made a difference! Oh, what a (SICK) feeling…. Toyota.