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You look so good in blood! Violence is, like, so hot right now

News of Note 10 Comments »

lindsaylohan1Lindsay Lohan goes with the (blood) flow

[Trigger warning. Images of violence, self-harm]

It seems nothing is off limits to be sexified for the purposes of grabbing attention and flogging stuff, whether it be a company’s products, a music video,  or reviving a celebrity’s flagging  career.

Glamourising violence against women as sexy is the latest trend. Blood has become the new black.

Violence.  Fear. Threat. Torture. Scenes depicting rape.  Women murdering each other. Women who want to die. Suicide porn. It seems the world just can’t get enough of women made submissive by fear, battered women, women seeking self-annihilation, dead women. Nothing like a hot female corpse (and so much less trouble than the real thing, don’t you think?).

lindsaygunpointAnd now it’s actress Lindsay Lohan’s turn. In a photo shoot and video clip, just released, Lohan is dressed in dominatrix style lingerie, black stocking and boots.lindsayguninmouth Lohan is smeared in fake blood.  In one scene she holds a gun to her mouth. In another a man standing over her points a gun at her as she lies on the floor.

Deeply disturbing are what could be read as indications of self-harm on her arms, especially around her wrists. There is a trickle of blood at the side of her mouth. The photo  and video shoot take place in front of a blood spattered wall: a mural of sliding red. Though about to be killed, or about to kill herself, Lohan is also shown as sexy, prone, arching her body, breasts pushed out, legs spread.  Lindsay, do you not care about the message this sends?

Even murder and  suicide are sexy.

This is just the latest in a towering monument to the celebration of violence against women.

I’ve written here before about how violence is being made sexy.  I’ve highlighted t.shirts celebrating brutality against women with slogans like “It’s not rape if you yell surprise” and “It’s not rape, it’s surprise sex”.  Another t.shirt says “I like my women battered”.

loula bootsIn March 2008 I wrote about a shoe company, Loula, which ran a full page colour ad campaign in Harper’s Bazaar, featuring a murdered woman trussed up  in the boot of a car. Just in time for International Women’s Day. For a store opening just blocks from where exactly that happened to a real woman, Maria Korp.

Fortunately, thanks to a campaign against the ad by a number of anti-violence women’s groups, it was pulled.

But of course, this wasn’t a one off.

We’ve seen Vogue Italia’s ‘terror porn’ fashion shoot which showed women being terrorised by security guards and German Shepherds.

terror shootAnd Dolce and Gabbana’s ads depicting a woman pinned to the ground by a bare-chested man while other men who look like they are waiting their turn, look on  (the ad was banned in Italy).

dolce gabbanaThen there was America’s Next Top Model’s ‘Crime Scenes’ episode in which the aim was to look at sexy as possible – dead. To add to the appeal, the models were depicted as having murdered each other.  Electrocuted, poisoned, stabbed, drowned, organs harvested, decapitated.  Ooohh, cat fight – to the death!

All this at 6.30pm on a Sunday night, just before Australian Idol.

And then there’s these taken from Jean Kilbourne’s Killing Me Softly 3. The caption on the second says ‘Great hair never dies’.

kilbourne images killing me softly3

And now Lindsay Lohan, soaked in blood, showing us you can still sell yourself as a sex object while threatening to kill yourself. Self harm is the highest cause of hospital admission for girls aged 13 to 19 in Australia. Should it be treated so lightly? Should it be seen as something you do if you want to be seen as hot and sexy? Branding yourself with blood as some kind of artistic statement?

All these images and messages make a mockery of global campaigns to stop the abuse of women. They feed violence, fuel violence and contribute to an environment which every day becomes more dangerous for women and girls.

Lifeline: 131114

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May 3rd, 2010  
Tags: Advertising, degradation, exploited, objectification, rape, sexual assault, violence



Anne Summers sees the light on hypersexualisation: but won’t go all the way

News of Note 13 Comments »

living dolls

Anne Summers review of Natasha Walter’s Living Dolls: The Return of Sexism was published in the Australian’s Review section on the weekend.

In the review, titled ‘The tyranny of self-perfection’, the long-time anne summersAustralian feminist campaigner for women’s equality admits she had “no idea” about how bad things were for girls in a hypersexualised culture:

…This reviewer has to confess a comparable ignorance….I had no idea.

For feminists such as me who have been preoccupied with statistics and watching public indicators of progress such as women breaking barriers in politics, in business and other public domains, the cultural revolution that has enveloped girls and young women during the past decade or so was completely off my radar.

I kept fobbing off questions about whether I thought raunch culture was incompatible with feminism: how relevant was that, I thought, compared with the important stuff….?

So Walter’s book was quite an eye-opener.

She documents a culture in which sexual allure is equated with empowerment and girls are driven to strive for an air-brushed perfection that is as artificial as it is unattainable. Every aspect of the culture seems to reinforce this message, from the normalisation of the sex industry via the explosion of lap-dancing clubs throughout Britain to magazines directed at girls that “relentlessly encourage their readers to measure up to a raft of celebrities whose doll-like looks are seen as iconic and whose punishing physical regimes are seen as aspirational.”

Girls today, says Walter, think sexual confidence is the only confidence worth having and will do anything to achieve the mandated appearance… the information I found most distressing was how young women feel obliged to shape themselves according to the expectations of the idealised female their boyfriends have acquired from pornography…

All this is especially germane because 10 years ago Walter wrote a book The New Feminism that argued that feminists should not be concerned about the growing sexual objectification of women…Walter has now changed her mind. Big time.

Summers goes on to say that she finds the material in Walter’s book “sobering” and “challenging”.

While I find it somewhat difficult to understand how so many prominent women actively working to raise the status of women failed to notice  the wrecking ball impacts of a pornified culture which constricts the freedom of women and girls by reducing them to sexy dolls while dressing it all up as ‘choice’, I am glad they see it now.

But while Summers started so well, her conclusion is unfortunate – and wrong.

She writes: “No one — not Walter, not me — wants to be thought a prude, so no one is going to actually take on the hypersexualised culture that is supposedly spoiling the life chances of girls today…”

Summers had “no idea”, as she says, about what was happening.  But is seems she also has “no idea” about the global movement against it.

No one is going to take on the hypersexualised culture? That’s a big call and contradicted by the facts.

There are many of us who have taken it on. Some key players appear in my book Getting Real: Challenging the sexualisation of girls (one of a number of books on the subject in recent years, including Living Dolls, The Sexualisation of Childhood, The Lolita Effect, So Sexy So Soon, Pornified, What’s Happening to Our Girls?, Female Chauvinist Pigs, Bodies, etc). Then there’s  Kids free 2B Kids, the Australian Council on Children and Media, The Australian Childhood Foundation, Choices for Children, and the dynamic new counter cultural agitator movement Collective Shout: for a world free of sexploitation (www.collectiveshout.org).

Then there are individuals who have come together to lobby for change, including Julie Gale, Maggie Hamilton, The Hon Alistair Nicholson, Steve Biddulph, Dr Michael Carr-Gregg, Noni Hazlehurst, Professor Clive Hamilton, Dr Emma Rush, Professor Louise Newman, Dr Cordelia Fine, Dr Renate Klein and others.  We are all part of a global movement against sexualisation/objectification, led overseas by activists, advocates and academics such as Dr. Jean Kilbourne, Dr Diane Levin, Professor Gail Dines, Professor Ros Gill, Professor Catharine A. MacKinnon, Dr Melissa Farley, the Campaign for a Commercial Free Childhood in the US, Object and Pink Stinks in the UK, and many others. The American Psychological Association’s Taskforce on the sexualisation of girls took the issue on, with a major report, and more recently, the UK Home Office, with a compelling examination of the problem.

Propelled by evidence of harm, all have acted together to bring about change. They haven’t given a stuff about being labelled “prudes” or anything else, recognising the vested interests at play that would try to shut them down.

Given the major battles Summers has engaged in over decades, I would have thought she was made of sterner stuff.

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April 26th, 2010  
Tags: Advertising, body image, Girls, marketing, objectification, Pornography, Sexualisation, teens, thin ideal



Kate Ellis sends mixed messages with Grazia photo shoot

News of Note 21 Comments »

UntitledYouth Minister Kate Ellis wrote a terrific endorsement for my book Getting Real: challenging the sexualisation of girls. I was – and am – very grateful to her for doing so. Ms Ellis wrote:

Young women and girls today face extraordinary pressures to meet body image expectations that are unhealthy, unhelpful and unrealistic. The contributors to this book make a valuable contribution to an important national debate on how we can help young women to grow up with a healthy self-image and with the freedom and strength to be their real selves.

I believe the Minister is sincere in her commitment to addressing this issue. But her photo shoot for Grazia – which goes on sale today – raises questions about whether her message needs to be more consistent and whether there are a few dots still to be joined up.

Lydia Turner, a Sydney psychologist specialising in eating disorder prevention and who I’ve published here beforeLydia turner argues that the Grazia shoot is problematic on a number of levels: sending conflicting messages about body image, encouraging judgement and surveillance of other women’s bodies and reducing a member of parliament to her sexual desirability.

Yet again we’ve seen another body image blunder pushed into the spotlight with Minister for Youth, Kate Ellis, donning tight-fitting leather clothes and dominatrix-style 8-inch heels in a bid to improve body image in Australian women.

According to the Courier Mail in the shoot done on an athletics track in her electorate of Adelaide, the 32-year-old minister sports a pair of killer $1790 Gucci heels and a curve-hugging $695 leather Karen Millen dress and looks more like a runway model than a Member of Parliament.

“I really enjoyed it!” she said of the experience. “I didn’t think it would be so much fun – I didn’t want it to stop.”

Celebrity magazine, Grazia, had approached Ellis to model for its annual ’Body Image Special’. They thought she would say no. She gave an “enthusiastic yes.”

Grazia tells us Ellis was voted the sexiest MP by her male colleagues and recently “chuckled” when invited to pose for lads mag Zoo.

Ellis said her reason for modelling was to “spark a debate on body image” (she said similar when posing in a bikini for The Daily Telegraph not too long ago). She wanted to draw attention to the results of the body image survey in Grazia. But something just doesn’t sit right.

When Ellis was asked whether or not her images were airbrushed, she dodged the question, replying that she had made her views about airbrushing “clear” to the magazine editors. Ellis avoided disclosing whether or not the images were airbrushed, yet disclosure of airbrushed images was one of the key recommendations put forward by the National Advisory Board on Body Image – a board Ellis initiated.

graziaFlipping through the magazine, it’s hard to understand how Grazia’s editors could possibly think they were doing women any body image favours – and harder to understand why Ellis would want to support a magazine like this.

The cover itself shouts “Jen: You voted her BEST BODY. Posh: You voted her TOO THIN. Beyonce: You voted her KEEPING CURVY COOL.” On page 16, four female celebrities are lined up side-by-side, each with numbers scrawled across their image indicating the percentage of readers who approve of their bodies. Beyonce scores a lousy 13%.

Yet when discussing the results of the body image survey, the headline of the article screams “Why are we our own worst enemies? 71% of [women] judge other women based on their bodies” as though it was oblivious to fact that it actively promotes women monitoring and surveillencing other women’s bodies.

In her opening editorial, Editor-in-Chief Alison Veness-McGourty announces that “curves are back” and that women should rush out to buy pencil skirts so they won’t have to be “endlessly watching [their] weight.” Yet the top four out of five most popular articles listed on Grazia’s website focus on dieting. Fad dieting. Dieting to make you “thin by Friday.”

Throughout the ‘Body Image Special’, article after article features celebrities talking about why they loathe their bodies. Sienna Miller confesses that she is “all in favour of airbrushing” and that in ten years time she will “probably be stuffed full of botox and fillers … with fake lips!” How is this supposed to be empowering?

While Ellis says she intends to “work with industry” to improve women’s body image, it’s difficult to imagine how effective this approach might be given that the fashion industry’s profits are significantly inflated by instilling a sense of inadequacy in its consumers. It is also unlikely that a voluntary code of conduct will ever be adhered to.

How will corporations agree to something that runs contrary to their profit margins? Just look at the Weight Council of Australia. It is a voluntary body that requires businesses in the weight loss industry to adhere to a set of guidelines, designed to protect the health of Australians and the quality of weight loss product. Of the tens of thousands of weight loss businesses in Australia, only five are members.

It shouldn’t surprise anyone when Grazia quotes Jennifer Aniston, “looking good is the best revenge!”. But what is Ellis doing supporting this tokenistic stunt? Having recommended, through her National Advisory Board, that a diverse range of body sizes and shapes should be portrayed in magazines, it is rather odd to then engage in a photoshoot that upholds current beauty standards and allowing images of oneself that are most likely airbrushed. Perhaps she just wants to look glamorous in a fashion shoot but needs to cover it in tokenistic body image/self-esteem jargon?

Perhaps most frustrating is that young, smart, high-profile women are routinely subjected to sexualised scrutiny, regardless of their profession. Natasha Stott-Despoja, Stephanie Rice, Julia Gillard, Penny Wong, Gabriella Cilmi – who recently stripped to “prove” she’s “all grown up” – the list is endless.

One of the functions of sexualising powerful women is that they become less threatening. Their abilities fade into the background while whether they are ‘hot-or-not’ becomes the only focus.

It seems the message girls and women are continually sent is that until you’re hot, you don’t count. Girl With a Satchel Erica Bartle summed it up well when she wrote, “…even smart MPs have to fit the fashion mould to become successful”.

Instead of giving in to the pressure to sexualise herself, Ellis could have taken the offer to pose for Zoo and later Grazia, as opportunities to speak out against the pressures on women to consent to objectification. She could have highlighted this as a problematic message sent to girls.

How awkward would it be if you found out that all the men in your workplace had voted you the sexiest worker? If every time you spoke you had to worry about whether they were actually paying attention or just checking out your breasts? Your boss would be strapped for sexual harassment for handing out the survey to begin with.

Yet Ellis accepted the ‘honour’ of being voted sexiest and has allowed herself to be presented in a sexualised manner. And she still wants to be taken seriously as a MP with a portfolio caring for young people.

‘Mick of Brisbane’ provides an example of how some men see the Grazia shots. He commented online in the Courier Mail April 4: 

“She is the sexiest politician I have ever seen!!! I wonder if she would do a photo shoot for Penthouse? With all funds raised going to the community of course!!! I think she could pull off a centrefold with ease!!!”

Yes, Mick, as long as it’s for a good cause. So many of the comments posted in response to Ellis’ photoshoot have been about whether she is ‘hot or not.” Because that’s what counts.

There are no easy solutions to our current plague of body image problems. At the same time, none of us should have to put up with faux attempts to put things right. Grazia is merely giving the appearance of wanting to empower women. Ellis’ participation only upholds existing beauty standards while catering to the sexual fantasies of men.

Given that girls and women are already taught that their worth is measured by how sexually desirable they are, having our youth minister reiterate that message just trivialises an issue she seems to care deeply about.

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April 12th, 2010  
Tags: Advertising, body image, objectification, Sexualisation, womens magazines



Protecting kids from the manipulative and exploitative tactics of marketers

News of Note 5 Comments »

Advertising aimed at children exploits their developmental inability to spot deception or to distinguish between fantasy and reality. It exploits their trust and manipulates their natural need to belong, to be loved and to feel worthwhile in order to sell products. 

adproofing1On October 4 last year I had the pleasure of launching Adproofing Your Kids: Raising critical thinkers in a media-saturated world (Finch) co-written by my friend and colleague, author and editor Tania Andrusiak. (She’s the one who described my book Getting Real: Challenging the sexualisation of girls – in which she has a terrific chapter – as a “collective shout against the pornification of culture” thus triggering the creation of our new grassroots movement of the same name).  

I hadn’t yet embraced blog world back then, but now that I tanyaam enlightened and have one, I’m posting my launch speech here because I really believe in Tania’s work. She’s passionate about children and media literacy, committed to helping them think critically about the media messages bombarding them daily. 

Read the rest of this entry »

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April 3rd, 2010  
Tags: Advertising, exploited, marketing



Making children vulnerable to sexual danger and harm

News of Note 5 Comments »

emma rushEmma Rush, who co-wrote the Australia Institute reports Corporate Paedophilia: The sexualisation of children in Australia and Letting Children be Children: Stopping the sexualisation of children in Australia  and who I’ve published here before, wrote a response to a piece by Emma Tom in The Australian last weekend. It didn’t get published there, but it will get published here.

  

 

It is a matter of grave concern that children continue to suffer sexual abuse, and in large numbers. And it is understandable that survivors such as Emma Tom (The Australian, March 20) have strong opinions about what does and does not cause child sexual abuse. But her suggestion that the sexualisation of children has no impact on the prevalence of child sexual abuse is at odds with the views of Australian leaders in child health, welfare and development. 

Read the rest of this entry »

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March 28th, 2010  
Tags: Advertising, body image, Girls, Sexualisation



Living Dolls: The Return of Sexism

News of Note 1 Comment »

natasha walter“I was startled by what some young women were saying to me about their inability to access dissent; their inability to hear voices that were presenting an alternative” – Natasha Walter

I’m half way through Natasha Walter’s new book Living Dolls: The Return of Sexism. It is a compelling read, laying bare the forces of sexualisation, objectification and raunch culture and their destructive influence on the health and wellbeing of women and girls everywhere. So much of the book echoes the findings of Getting Real: Challenging the sexualisation of girls. It is encouraging to see a coalescing of global concern around the pornification of culture and it’s wrecking ball impact on girls’ lives.

Read the rest of this entry »

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March 25th, 2010  
Tags: Advertising, body image, fashion, Girls, objectification, Pornography, Sexualisation, women



But it’s not that violent: one teacher’s account of the impact of violence saturation on her students.

News of Note, Take Action 14 Comments »

Plus: Grand Theft auto gamer’s instruction video for best way to murder prostituted women

And Calvin Klein’s new men’s underwear ad: No, we don’t want to see your d—k.

montage klein gta

Elizabeth at My Milk Spilt, whose piece on Facebook and violence against women I published here the other day, has now written about an experience she had in the Melbourne school where she is a teacher. The discussion with her students revealed just how de-sensitized young people have become about violence – and their lack of empathy. One girl is “shocked” that Bowling for Columbine attracted so much attention. Why? Because only 15 people died.  The murder of a mother and her two young daughters wasn’t that brutal, because “they were only shot in the head” said another girl.

This is what a daily diet of depictions of violence, torture and brutality is doing to kids. Where will it take us?

spilt milk article

How to kill prostitutes

gta kill

On her site, Elizabeth has also posted a Grand Theft Auto clip. It features a male gamer describing his preferred method for killing prostituted women and instructing fellow gamers on the best strategies and methods for doing so. GTA is played by young boys around the globe. Given that it incites violence against women, why is this game and this clip allowed?

We Don’t Buy It

calvin klein

Calvin Klein has come up with a nasty add to promote its new underwear line for men. The language is aggressive and threatening. “Do you want to see my dick?”, “Do you want some f—ing more?”  I like Happy Bodies take on it. Don’t buy Calvin Klein.

Nastier by the minute

A friend and colleague emailed me yesterday. She said: “All this is getting harder, faster, nastier by the minute. Maybe it’s me. But it does feel like this culture is growing exponentially.” No, it’s not just you T. Violence against women is colonising every available space. 

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March 17th, 2010  
Tags: Advertising, calvin klein, degradation, exploited, gta, marketing, men, rape, sexual assault, violence



Register This: CrazyDomainsissexist.com.au

News of Note 7 Comments »

milk ad

Just because it’s almost International Women’s Day, doesn’t mean a woman shouldn’t be reminded of her rightful place.

She may have overcome innumerable workplace obstacles to get where she is today. She may be allowed to join the boys in the boardroom. But that doesn’t mean her primary role has changed. She is still valued for her ability to turn them on.

This role of catering for a man’s sexual fantasies is central to the Crazy Domain advertisement made by The Brand Agency in Perth. The ad depicts a male work colleague drooling over Pamela Anderson (ooh porn-star-as-office-seductress, how original) and her assistant. Both women are wearing tight fitting business suits with lace trimmed cleavage revealed.

One of the men fantasises about the two women cavorting in gold bikinis while milk (get it) is sloshed all over them. When he snaps back into reality from his dairy spraying spree, the assistant leans forward asking him if he would like “cream” in his coffee. Because even in real life, it’s the women who pour his beverages. Naturally he gets a face full of breast as she bends over him.

As a result of complaints, the Advertising Standards Board has told the company to remove the ads. The web hosting company is now complaining, blaming “feminist bloggers” for stirring up a fuss. Of course, no-one else cares less, just those crazy feminist bloggers. Go Feminist Bloggers.

Crazy Domains managing director Gavin Collins said the decision made “no sense and is completely un-Australian”. Because, you see, the Australian thing to do is to present women as imposters in the boardroom who distract men from very important work with their seductive ways, leading them down fantasy lane as it rains milk and cream.

I do agree with Gav though about the inconsistencies of the ASB in allowing other sexist ads such as recent one for Coke depicting a woman covered in chocolate and whipped cream and Lynx (who haven’t met a sexist stereotype they don’t like) with their airhostesses meeting every male need.

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March 3rd, 2010  
Tags: Advertising, advertising standards bureau, objectification, Sexualisation, women, workplace harassment



Emma Rush: The market is eating our children

News of Note 12 Comments »

I’m just so pleased to welcome Dr.Emma Rush to my blog today. Associate Lecturer in Ethics and Philosophy at Charles Sturt University, Emma is to be commended for kicking off the debate on the sexualisation of children in this country, as lead author of Corporate Paedophilia: Sexualisation of children in Australia and Letting Children Be Children: Stopping the sexualisation of children in Australia, the discussion papers published by the Australia Institute in 2006. Emma also wrote the chapter ‘What Are the Risks of Premature Sexualisation for Children?’ in Getting Real: Challenging the Sexualisation of Girls. Emma makes a compelling case for Government to get involved because of industry failure to act and also asks: what’s happened to the review of  the Senate inquiry recommendations that was supposed to take place last year?

Time for government to set standards preventing child sexualisation

emma rushIt’s great to see bi-partisan concern about the sexualisation of children. I commend those MPs who spoke up for children’s interests in the House of Representatives this week on a Notice of Motion introduced by South Australian Labor MP Amanda Rishworth.

The issue is not about banning little girls from putting on mummy’s lipstick or playing with Barbies – activities Jane Caro claimed critics of sexualisation were wanting to ban, on ABC’s PM program Tuesday night.

It goes well beyond playing dress-ups. There is substantial evidence that sexualisation harms children: it promotes body image concerns, eating disorders, and gender stereotyping. Premature sexualisation also erases the line between who is and is not sexually mature, and as such, may increase the risk of child sexual abuse by undermining the important social norm that children are sexually unavailable. Read the rest of this entry »

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February 10th, 2010  
Tags: Advertising, australia institute, body image, emma rush, Girls, marketing, objectification, sexulisation



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